Digital Marketing Made Ezzey
—
Ezzey.io Marketing Automation Platform
Initial Proposal
Presented to
Michael Petersen
of
by
Ross Denny & Michael Hamburger
**Ezzey.com**
April 29, 2025
Ezzey.io Marketing Automation Platform Initial Proposal
Leveraging Ezzey.io for Raise A Hood
Introduction:
To strategically address the opportunities and challenges discussed with Repair Shops and the adoption/solution of Raise A Hood offerings, Ezzey.io provides a powerful, proprietary marketing automation platform designed to significantly enhance Raise A Hood’s market offering, customer engagement, and overall business model. This platform combines the strengths of industry models such as RepairPal and ShopGenie, adding unique collaborative and customizable elements to deliver greater business value.
Strategic Objectives:
- Enhance Customer Acquisition and Retention
- Double Existing Monthly Recurring Revenue (MRR)
- Strengthen Dealer-Shop Engagement
- Provide Superior and Targeted Customer Journey Experiences
- Establish Differentiated Competitive Position
Platform Overview:
Ezzey.io will deliver a fully-integrated solution combining lead generation, client retention, and marketing automation, deployed seamlessly alongside Gus’s technology, via easily-managed and highly targeted web assets.
Key Functionalities:
Customizable Dealer Websites:
- High-quality, tailored websites built within Ezzey.io, fully branded and customized to each shop.
- Flexible design to allow quick, on-demand updates and deployment of new offers or promotional campaigns.
Integrated Gus Deployment:
- Embed Gus functionality directly within these sites via seamless iframe integration.
- Enable intuitive customer interactions directly associated with targeted offers.
Offer-Driven Landing Pages:
- Create highly specific and targeted offer pages based on shop-specific services (tires, brakes, transmissions, etc.).
- Streamlined ability for shops to launch focused campaigns (e.g., Costco specials, AAA discounts).
Collaborative Community Model:
- Encourage dealerships to collaboratively leverage shared resources within a unified digital ecosystem.
- Foster intrinsic value by creating a connected community model versus an isolated system like ShopGenie.
Raise a Hood Revenue Model Enhancement:
Existing RaH/Gus MRR per client currently ranges between $100 - $300.
With Ezzey.io integration:
Entry-level plan increases MRR from $100 to approximately $200 (Ezzey.io’s $97 version).
Advanced plan elevates MRR from $300 to approximately $597 (Ezzey.io’s $297 version).
This strategic move effectively doubles potential monthly recurring revenue per dealer/shop.
Raise A Hood + Ezzey.io: Recurring Revenue Enhancement Model
Overview
To further increase your average Monthly Recurring Revenue (MRR) per dealer and drive platform stickiness, Ezzey.io offers a white-label software solution with two pricing tiers. By integrating Ezzey.io into your dealer offering, Raise A Hood can generate significant MRR with healthy margins while providing additional value to both existing and new clients.
Ezzey.io Resale Structure
| Plan Type | MSRP to Dealers | Your Cost | Your Profit per Dealer |
|---|---|---|---|
| Entry Plan | $97–$147/mo | $50/mo | $47–$97 |
| Advanced Plan | $297/mo | $97/mo | $200 |
Example Revenue Uplift Per Dealer
Current MRR per Dealer: $100 – $300
New MRR with Ezzey.io:
Entry Plan: $200+ per dealer (2x increase)
Advanced Plan: $597 per dealer (nearly 2x increase)
With even partial adoption, Raise A Hood could double its average MRR per dealer.
Revenue Scenario: Monthly Profit Based on Subscribers
| Dealers | Entry Clients (60%) | Advanced Clients (40%) | Total Monthly Revenue | Total Cost | Raise A Hood Profit |
|---|---|---|---|---|---|
| 25 | 15 | 10 | $4,425 | $1,720 | $2,705 |
| 50 | 30 | 20 | $8,850 | $3,440 | $5,410 |
| 100 | 60 | 40 | $17,700 | $6,880 | $10,820 |
| 150 | 90 | 60 | $26,550 | $10,320 | $16,230 |
| 200 | 120 | 80 | $35,400 | $13,760 | $21,640 |
➡️ Net margin consistently exceeds 60%.
Built-In Customer Support Included by Ezzey
2 hours of email-based support/month for up to 50 clients
4 hours for 51–100 clients
6 hours for 101–150 clients
Scales +2 hours per 50 additional clients
Additional custom dev work scoped and billed as needed
Admin/non-dev hourly work billed at $200/hr only when used
Raise A Hood remains the relationship owner—Ezzey.io handles backend delivery.
Why This Model Works for Raise A Hood
✅ Recurring, Scalable Revenue ✅ Low Overhead – No Added Staff Needed ✅ Immediate Value Add to Dealers ✅ Drives Platform Stickiness & Dealer Retention ✅ Upsell Opportunities at Time of Onboarding or Renewal
Next Steps
Choose Launch Group: Start with a beta rollout to a group of existing high-fit dealers.
Set Retail Price Ranges: You can price the Entry Plan anywhere from $97 to $147.
Integrate with Onboarding: Bundle Ezzey.io into your onboarding, upsell, or dealer renewal process.
Monitor Adoption and ROI: We’ll provide usage, support hours, and performance reports monthly.
Positioning This for Dealers
“Would you like to add a fully branded CRM, lead follow-up system, and automation platform to your Raise A Hood tools—without hiring more staff or chasing leads manually?”
With Ezzey.io, Raise A Hood becomes more than a booking platform—it becomes the dealer’s digital command center.
Benefits and Value Analysis:
1. Increased Client Engagement:
- Quick and visible generation of leads significantly reduces client churn.
- High adaptability allows continuous, tailored engagement and response to market opportunities.
2. Revenue Expansion:
- Immediate and sustained increase in monthly recurring revenue.
- Enhanced platform features justify higher price points, maximizing profitability per dealer.
3. Scalability:
- Easily scalable digital infrastructure that supports rapid dealer onboarding and expansion.
- Quickly deploy new campaigns across numerous dealerships with minimal overhead.
4. Competitive Market Position:
- Superior to existing competitors through enhanced customization, flexibility, and community engagement.
- Strong market differentiator capable of clearly positioning Raise A Hood as a leader.
5. Robust Data and Attribution:
- Enhanced tracking mechanisms (via Ezzey Boost) ensure precise attribution and actionable insights.
- Directly supports marketing spend optimization by maintaining cost-effective, scalable lead acquisition.
Implementation Roadmap:
Phase 1: Initial Setup (Weeks 1-4)
- Platform integration and setup.
- Initial onboarding of pilot dealerships.
- Customization of dealer-specific websites and initial offer pages.
Phase 2: Launch and Optimization (Weeks 5-12)
- Deployment of targeted marketing campaigns.
- Real-time analytics and adjustment based on data insights.
- Rapid deployment of promotional and collaborative campaigns.
Phase 3: Scale and Expansion (Months 4-6)
- Expand onboarding to a broader dealership network.
- Initiate community engagement and collaborative marketing campaigns.
Phase 4: Sustained Growth and Refinement (Ongoing)
- Continual performance tracking and iterative improvements.
- Further enhancement of customer journeys through refined touchpoints and targeted offerings.
Conclusion:
The integration of the Ezzey.io Marketing Automation Platform strategically enhances Raise A Hood’s capabilities, significantly increases dealer-shop revenue, and puts the business ahead of its competitors. This comprehensive and collaborative approach ensures a robust, scalable foundation for sustained growth, long-term client retention, and continuous market differentiation.
We look forward to your feedback and are ready to discuss the next steps for creating the offer and implementing this transformative solution.
EZZEY \= Where Business Meets Results.
Why Choose EZZEY?
Unrivaled Expertise: The founders have over 60 years of combined business expertise, so you gain insights from seasoned business veterans.
Holistic Business Approach: Beyond marketing, benefit from their invaluable advice in business & operational infrastructure, having contributed to over 1000+ companies.
Hands-On Experience: We are real entrepreneurs with 10 startups and three successful exits under our belts.
Proven Track Record: Ezzey’s strategy is not just theory; it’s proven by the founders’ experience from global giants like multi-billion dollar General Electric to startup ecosystems.
Digital Titans: Ezzey isn’t just another agency. Their unique business acumen, proprietary tools, white-hat strategies, and premium solutions provide results that most haven’t even imagined possible.
Incredible Brands Ezzey Staff Has Been Honored to Serve
About EZZEY Digital Marketing
In today’s digital world, having a marketing partner who understands the intricate dance of business and online strategies is paramount. EZZEY Digital Marketing isn’t just a partner; it’s an extension of your business. Here’s why:
Our Philosophy:
+ We prioritize transparency, mutual trust, and integrity.
+ We understand EVERY business is unique and tailor our approach accordingly.
+ We don’t just rely on common industry jargon. Our results speak louder than words.
Our Expertise:
+ We drive visibility, authority, and sales With a proprietary blend of software and systems.
+ From cutting-edge link reclamation to the creation of high-quality authority networks, our techniques are genuine, white-hat, and yield trackable results.
+ We don’t just create; we innovate. Our in-house software and systems are unmatched in driving rapid results.
Our Strategic Focus:
+ ASSETS - Asset Development/Optimization
+ OFFERS - Offer Creation/Refinement
+ AUDIENCES - Persona Identification & Custom Audience Creation
+ CHANNELS - Determining Source of Traffic Generation
Use these to build an OVERALL STRATEGY - A Custom Designed Scalable Execution Plan
Our Promise:
+ A custom digital solution crafted to meet your business objectives.
+ A dedicated team, not riding on past glories but thriving on delivering success with every new project.
+ RESULTS. With EZZEY, your digital footprint will be seen, felt, and profitable.
Ezzey is fully equipped to handle virtually any marketing need you can imagine, from bolstering your digital footprint to executing comprehensive traditional marketing campaigns.
Ezzey Capabilities Include:
+ Digital Marketing & Online Presence: We build robust digital footprints through website design, social media strategy, paid advertising, and more. We manage every facet of your online presence to ensure you reach your target market effectively.
+ Online Reputation Management: We monitor and enhance your brand’s image online, helping you maintain a strong, positive presence across all platforms.
+ Database Sourcing & Targeted Outreach: We leverage data to source and connect you with the right customers, ensuring every campaign is targeted and impactful.
+ Branding & Creative: We craft and evolve brand identities that resonate with your audience. Whether you need digital assets, print collateral, or full-scale creative campaigns, our team has you covered.
+ Traditional Marketing: Our experience isn’t limited to digital. For instance, our work with Jacuzzi integrated billboards, TV spots, and digital channels to create a seamless and effective campaign.
Our case studies, available at Ezzey.com/case-studies, showcase examples of brands we’ve taken from startups to completely rebranded successes. These examples highlight our ability to blend creative, digital, and traditional marketing strategies to drive real results.
We are confident we can develop a tailored solution that meets your needs—whether it’s digital collateral or a full-scale, multi-channel campaign.
Ezzey has been featured in these magazines:
Entrepreneur
3 Steps to Assemble the Right Infrastructure Building Blocks to Successfully Scale Your Business https://www.entrepreneur.com/growing-a-business/how-to-build-the-infrastructure-needed-to-scale-your-company/438387
MarketingProfs
How to Budget Strategically for Your Digital Marketing Campaigns
https://www.marketingprofs.com/articles/2022/48354/digital-marketing-campaign-budgets
MarTech.zone
Get SMART: How to Transform Your Digital Marketing Investment Mindset
https://martech.zone/author/rbodey/
Forbes
4 Website Errors Your Company Can’t Afford To Make
https://www.forbes.com/sites/rhettpower/2022/08/14/4-website-errors-your-company-cant-afford-to-make/?sh=e1d00f8e97a4
CEO World
4 Growth Hacking Moves to Replace Your Traditional Marketing Tactics https://ceoworld.biz/2022/06/24/4-growth-hacking-moves-to-replace-your-traditional-marketing-tactics/📞 Let’s Get Started!
We’d love to kickstart this process for you!
Looking forward to helping you grow your business!
Best Regards,
Digital Marketing Shouldn’t Feel Difficult…We Make It Ezzey!!!
Skyrocket Your Business with Ezzey Digital Marketing!